Metadata & DiscoveryThe copy you don't notice. The content you find because of it.

On a platform, the description field is not documentation. It is the pitch. It runs before the trailer, before the poster does its work, and before anyone has decided to spend two hours with you. Most of it is written as admin.

A catalogue is only as good as what an audience can find in it. Titles compete for attention against everything else on the home screen — and against everything a search box might return instead.

Some of the most important OTT copyis the copy you never notice.

Metadata is a writing problem wearing an operations costume. Treated as narrative, it changes what gets surfaced and what gets understood.

1. 01Title↓
2. 02Synopsis↓
3. 03Description↓
4. 04Keywords↓
5. 05Context↓
6. 06Discoverability

Each field is a decision about how a story introduces itself. Together they are the first impression, before play.

• Curated and optimised metadata across SVOD and TVOD titles to improve discoverability.
• Conducted competitive analysis of OTT metadata structures.
• Evolved narrative frameworks for Originals and D2D content.
• Positioned content for search, relevance and recommendation.

Metadata strategy curated across 200+ SVOD/TVOD titles, contributing to roughly 30% improvement in search visibility and content discovery. No revenue impact is claimed.

• Platform expertise that sits beneath advertising rather than beside it.
• Editorial judgement applied at catalogue scale.
• Copy measured by whether it gets content found, not by whether it wins a room.