Expertise
From “what should we say?”to “why should anyone care?”
Six disciplines that decide whether communication works — applied across entertainment, BFSI, hospitality, healthcare and industry.
03Expertise
From “what should we say?”to “why should anyone care?”
05Metadata as storytelling
Sometimes the mostimportant storyis the one nobody sees.
Metadata × Discoverability × Narrative
At ZEE5, Koyel led metadata as narrative strategy across SVOD and TVOD — treating the title, synopsis, description and keywords as communication rather than as an operational field to be filled.
That work included studying competing OTT metadata structures and helping evolve narrative frameworks for Originals and D2D content, so that entertainment is positioned and found on its own terms.
- TitleThe first thing that gets read
- SynopsisThe pitch, before the trailer
- DescriptionWhere the tone is set
- KeywordsHow intent gets matched
- ContextWhy it matters right now
- DiscoverabilityWhether any of it is found
The first impression before play.
Contact
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Based in
Mumbai, India
Open to
- Creative Strategy
- Communication Strategy
- Senior Leadership Opportunities
- Brand Collaboration
- Campaign Consulting