06Perspective
When every brand can generate content, taste becomes the advantage
Volume stopped being difficult. Judgement did not.
The cost of producing something has collapsed. The cost of producing the right thing has not moved at all.
What remains scarce is the decision — knowing which idea deserves the budget, which line is doing real work, and which piece of output should simply not exist.
This note is still being written. The full piece will be published here.