02Note
Metadata is communication too
A title, a synopsis and a set of keywords are the first thing an audience reads. Most brands treat them as admin.
On a platform, the description field is not documentation. It is the pitch. It runs before the trailer, before the poster does its work, before anyone has decided to spend two hours with you.
Which makes metadata a writing problem wearing an operations costume.
This note is still being written. The full piece will be published here.